Saturday, June 23, 2007

Got Milk?

The recent order of the Bureau of Food and Drugs recalling millions of cans of infant milk that are possibly contaminated because of the build-up of rust in the cans is a very good move from the agency. As the old adage goes "An ounce of prevention is better than a pound of cure". though it is yet to be known whether the cans of milk are really contaminated, BFAD already jumped the gun and ordered the recall of the products of Wyeth- a US based company.

I think that the BFAD's move is beneficial to the maker of the milk products because had the milk been really contaminated, then it would be a crisis that would really blow up in the face of Wyeth. A crisis that would greatly affect the reputation, image and the financial status of the company.

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